marmalade london

Lingerie D’Elia

Brand Identity

Art Direction


Web Design

Packaging Design

Print Production

Marmalade’s challenge was to update an Italian family business, established in 1983, for its rapidly changing and much younger client base. The logo redesign delicately represents the fine traditional handcrafted needlework of the lingerie itself, whilst remaining clean and uncluttered. The client wanted to retain a personal touch with every transaction, so we introduced handwritten and hand-stamped assets as part of their new bespoke packaging.

Capturing the finest Italian artistry for a new generation of customers

Lingerie D’Elia

Retaining a personal touch with hand stamped cards and swing tags