Bloom & Blossom
Strategy & Positioning
Marmalade’s brief was to create a premium skincare range for new mothers, mothers to be and babies that removed the stigma of hiding away products of this kind. This involved exploring a bold, design-led aesthetic to rival other premium beauty products. We echoed our brand narrative of ‘minimum ingredients = maximum results” in the numeric signposting of products, which were complemented by the emotive primary logo of the mother ‘B’ and baby ‘b’.