marmalade london


Brand Identity

Brand Messaging

Digital Experience

Art Direction

Packaging Design

As the vegan rhetoric becomes a wider consumer concern, B-Boheme invited Marmalade to redefine what it means to be a vegan shoe brand in 2019 and beyond. Our identity asks the consumer to disregard conventional standards and lead as game changers, with a bold, rebellious brand narrative. The notion that sustainable means serious has no grounds here – this is about being playful, persistent and striving to do better. The B-Boheme brand is building a movement without rules.

Re-energising veganism for a new
ethical footwear audience


The new vegan rulebook has emerged -
say goodbye to preachy language and earthy green colour palettes