Marmalade were briefed to design and produce a major relaunch event to shatter outdated brand perceptions and re-establish Wolford as a fearless trailblazer in the hosiery industry. The #TrueCharacter event coincided with a bold new brand initiative, asking guests to leave their inhibitions at the door and turn their back on the everyday mundane. Through a series of brand-defining and immersive experiences, guests were encouraged to unleash their alter-ego and get reacquainted with the uninhibited new Wolford.
Creating an immersive experience to reclaim the centre stage to challenge perception
Disruptive invitations and event collateral strengthened Wolford's new brand voice