Wolford #TrueCharacter
Event Identity
Video
Brand Messaging
Spatial Design
Digital Assets
Production
Marmalade were briefed to design and produce a major relaunch event to shatter outdated brand perceptions and re-establish Wolford as a fearless trailblazer in the hosiery industry. The #TrueCharacter event coincided with a bold new brand initiative, asking guests to leave their inhibitions at the door and turn their back on the everyday mundane. Through a series of brand-defining and immersive experiences, guests were encouraged to unleash their alter-ego and get reacquainted with the uninhibited new Wolford.
Re-establishing the brand as an avantgarde voice in the hosiery industry
Wolford #TrueCharacter
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/gallery-wolford-animals-collage-768x448.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-boards-tribe.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-animal-box.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-tribe-coats.jpg)
We created an immersive experience to reclaim centre stage and challenge perceptions
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-headdress-man.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/gallery-wolford-c2c-gardener-768x448.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/gallery-wolford-tango-dancers-768x448.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/gallery-wolford-animals-man-woman-768x448.jpg)
Disruptive invitations and event graphics echoed Wolford's new brand voice
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-bag-welcome-pack.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-welcome-pack-phone-receipts.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-receipt-printer.gif)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/gallery-wolford-receipt-768x448.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/gallery-wolford-welcome-pack-768x448.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-welcome-pack-phone.jpg)
![Mockup](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-mobile-invite-1.png)
![Mockup](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/wolford-mobile-invite-2.png)