marmalade london

Watch House Coffee

Strategy & Positioning

Brand Identity

Brand Messaging

Digital Experience

Art Direction


Packaging Design

Print Production

Retaining a classic serif typeface and simplistic colour palette, the secondary logo for Watch House Coffee references the aged windows of the original Watch House building, serving the outer fringe of St. Mary Magdalen Church in South London. Inspired by the building’s key architectural features, the brand feels expertly established, whilst its mix of reductive application, and unique curation of spaces, keep the brand modern and clean.

Crafting the identity for a new coffee, bar & eatery in central London

Watch House Coffee

Visually capturing the structural layout of the original Bermondsey Street location, as the brand expands across London

Mockup Mockup