Brand Identity

Brand Messaging

Digital Experience

Art Direction

Packaging Design

Thadeus London approached Marmalade to future-proof their brand for the changing landscape of wealth management and luxury concierge. The confidence and subtle symbolism of the brand mark reflect the Thadeus approach – namely bridging the gap between client and product. The reductive nature of the identity reflects a wider move in the fashion and luxury sector to place less onus on a visual brand mark, and more on its extended brand message. For Thadeus this is their unrivalled ability to capture rarity for their customers.