Thadeus London
Brand Identity
Brand Messaging
Digital Experience
Art Direction
Packaging Design
Thadeus London approached Marmalade to future-proof their brand for the changing landscape of wealth management and luxury concierge. The confidence and subtle symbolism of the brand mark reflect the Thadeus approach – namely bridging the gap between client and product. The reductive nature of the identity reflects a wider move in the fashion and luxury sector to place less onus on a visual brand mark, and more on its extended brand message. For Thadeus this is their unrivalled ability to capture rarity for their customers.
Redefining lifestyle curation for a new wealth aesthetic
Thadeus London
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![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/thadeus-logo-mark.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/thadeus-tote-bag.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/thadeus-bags.jpg)
Use of the vibrant Thadeus green creates an ownable online space
![](https://marmaladelondon.co.uk/wp-content/uploads/2019/11/TL-membership-box.png)
![](https://marmaladelondon.co.uk/wp-content/uploads/2019/11/TL-Printed-Assets.png)
![](https://marmaladelondon.co.uk/wp-content/uploads/2019/11/stationery-layout-1-1500x925.png)
![](https://marmaladelondon.co.uk/wp-content/uploads/2019/11/TL-box-stationery-1500x925.png)
![](https://marmaladelondon.co.uk/wp-content/uploads/2020/01/Thadeus-edits.jpg)
![](https://marmaladelondon.co.uk/wp-content/uploads/2019/11/TL-Edit-Mobile.png)
![](https://marmaladelondon.co.uk/wp-content/uploads/2019/11/TL-Print.png)
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