Strategy & Positioning
Alex Orso was all about positioning the brand as a leader in a growing men’s jewellery sector. With a quietly confident yet masculine brand realisation, AO’s core ethos of ‘detail defined’, is reflected throughout all its consumer touch points. Minimalist product forms are reflected in the architecturally inspired campaign photography and simple and beautifully executed packaging solutions. Alex Orso fills the void of a contemporary men’s jewellery offering for the modern man.
Architectural art direction of photography mirrors the simplicity of the collection