Mood Drinks
Brand Identity
Brand Messaging
Digital Experience
Art Direction
Packaging Design
With conscious consumption on the rise and a more mindful consumer emerging amongst younger audiences in particular, it’s no surprise we’ve seen a huge rise in low/no alcohol drinks coming to market. Enter Mood – the ready to drink brand tackling your social ups and downs from dawn til dusk. With the addition of adaptogens & nootropics, the brand pinpoints key mood slumps over a 24 hour period, offering natural alternatives to boost confidence, and reduce anxiety in social settings. Marmalade developed Mood’s positioning to reflect the positive effects of the drink itself – combining upbeat, conversational tone of voice with a vivid colour palette. Mood’s signature ‘astro-swooshes’ build playful brand recognition across all platforms.
The natural drinks brand putting the pep in your step, from dawn til dusk.
Mood Drinks
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With a can that indicates when its peak powers are active, Mood offers a range of natural liquid boosts, formulated to enhance and encourage our best selves throughout the day.
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Referencing meme culture and relatable humour in Mood’s tone of voice meant we could develop a brand with a sense of inclusivity, and simplicity at its core.
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