marmalade london

ASOS Beauty

Packaging Design


Solely as an online destination it was important to find a visual identity that allowed the beauty product to stand out amongst other branded options. The final execution uses bold colours and simple, playful illustrations that represent the range of Make-Up, Beauty and Grooming products. Key to this exercise was to ensure the key brand assets had enough flex to evolve and allow for product range extension.

Extending the ASOS portfolio into the competitive beauty sector

ASOS Beauty

Balancing trend-led concepts and illustrations, with demanding production requirements