Event Identity

Video

Brand Messaging

Spatial Design

Digital Assets

Production

Marmalade were briefed to design and produce a major relaunch event to shatter outdated brand perceptions and re-establish Wolford as a fearless trailblazer in the hosiery industry. The #TrueCharacter event coincided with a bold new brand initiative, asking guests to leave their inhibitions at the door and turn their back on the everyday mundane. Through a series of brand-defining and immersive experiences, guests were encouraged to unleash their alter-ego and get reacquainted with the uninhibited new Wolford.